5 Common Myths About Digital Marketing

Digital marketing is the online method of marketing. It uses electronic or digital media with the advantage of being able to monitor the outcome of marketing activities including sales conversions, what is being viewed and what is not being viewed, the type of content that woks or does not work. There are specialized digital marketing agencies including digital marketing agency in Singapore that help companies conduct online marketing activities.

While digital marketing is pretty much common and most of us may feel we know nearly everything about digital marketing, the truth is quite surprising for there are lots of myths about this form of marketing.

Here are five myths about digital marketing:

The first myth is that digital marketing is only for start-ups and small companies. In fact digital marketing is so effective that companies in all shapes and sizes from small to big do not want to miss the advantage of this platform. There are tools that even small business can use to leverage the advantage of the core activities of big companies. It is possible to engage with multiple customers without the mediation of a call center and sell globally across borders. In addition, you no longer need the services of bi companies to analyze analytical data of your targeted customers.

The companies that think digital marketing is just a peripheral activity are actually harboring the second big myth. The fact is that a company online presence and online activities can be a key differentiator between well performing and poor performing companies.

The third myth and the one that can be difficult to shake off is that digital marketing can be successful only with a very large traffic. While this may be true to an extent, it is not entirely true because a huge traffic of untargeted visitors mean nearly nothing for a company out there for a business.

However, the most glaring myth is that just creating a website for your business is enough. Nothing can be more naïve. There are millions of websites and hundreds of thousands are added every day. No one notices a static website. The clients and visitors want to see a dynamic and constantly changing website.

Yet another myth for many businesses is that their industry is too stale, boring and old fashioned to require digital marketing. That’s plain rubbish. Internet and www has everything that exists on the planet. There is no industry or niche that does not have a web presence without visitors to it.

Digital marketing has come to stay and prosper in every part of the world. It exists wherever there is civilization, society and business. It has especially strong presence in nations like Singapore and other developed nations. The individuals, organizations and businesses are increasingly seeking the services of digital marketers. If you are in Singapore, you cannot afford to miss the advantages offered in building you brand image with the help of a digital marketing agency in Singapore .