How to effortlessly launch your digital marketing campaign

As they say, to give advice is the easiest thing to do. There are people who firmly believe that digital marketing methods by a digital agency in Singapore are very difficult and they may advise you against adopting them.  The fact is that digital marketing campaign is easy to launch provided you know your target audience. But you may wonder how you can know your target audience. The following ways will make your task easy.

1. You should first have a website for your company. But it is wrong to assume that just by having a website, you can succeed in your digital marketing efforts. The website should prove to the visitors that you are an expert in the field in which you are operating. Once you distinguish yourself like this, those who are on the look-out for what you are offering will certainly come to know of you through the search engines. In fact, the very basis of an effective search engine marketing lies in how effectively you use your website and project yourself as an expert in your field.

2. As pointed out earlier, a well-made website is just not enough for succeeding in your digital marketing campaign. Ensure to add an “Articles Section” to your site and in that section, you must post articles on a regular basis. Visitors to your website should be able to download and read the articles easily. The articles should clearly show to these visitors that you have specialized in the field.

3. Put in place a registration process for your website. Since you are ensuring that the contents of your articles are top-class, they will be popular on the search engines. So, more and more people may want to register on your site to make use of your expertise and to buy what you are offering. The registration process will help you have the email addresses of such visitors to your website. You can even offer a white paper or a special report in PDF format when they complete the registration process on the site.

4. You can also offer a monthly e-zine or an online newsletter for the subscribers. Through these e-newsletters or e-zine articles, you can provide the visitors with lots of useful and unique information about your industry. You can provide them with useful tips and suggestions as well. The aim is to make the visitors stay on your site for longer durations. If visitors are impressed, they will not hesitate to record their appreciation by writing testimonials or reviews about you. They will spread word about the invaluable information you are providing.

If you add another button that helps visitors to your site to send your articles to other known people, your popularity will soar faster than you expect.

5. Once you have the email addresses of a large number of interested folks, you can start making your email marketing efforts. Remember that these people are interested in the information you are providing them with. They may be interested to buy what you are offering as well. This means that they are qualified prospects. The more the number of such qualified prospects, more are your chances to succeed in your digital marketing efforts.

These are easy and inexpensive ways for doing effective digital marketing. Other options available to you include banner advertising, affiliate marketing, co-registrations, search engine optimization, content marketing, and so on. You must explore all the options available to you. You can continue to use those options that fetch results and discontinue those that do not suit you.

To summarize, you begin your digital marketing campaign by having a well-made website. It is by providing useful information and contents to qualified prospects, you will be achieving success in the campaign.

Why Approach a Digital Agency in Singapore for Facebook Marketing?

Although you might be able to successfully create a Facebook page on your own be it for personal or professional purposes, approaching a digital online agency that solely specializes in these services will be of even greater help to you because these agencies use certain strategies and tactics to help take your Facebook page and Facebook marketing to the next step.

What are some of the strategies adopted by digital agencies in Singapore for better Facebook marketing?

Companies like Visibiliti located in Singapore specialize in services such as SEO marketing, conversion strategy, google penalty recovery and Facebook marketing. When it comes to Facebook marketing these specialized agencies can go way beyond just getting you likes and comments on your Facebook personal or business page.

They adopt certain special strategies that they use to take your Facebook page to the next level and improve your Facebook marketing. Here are some of the strategies adopted by such companies –

1. They target only specific audiences and don’t waste your time and money searching for or targeting people that have no relation, inclination or interest in your business product or service. Suppose you start a business that caters to grooming and beautifying services then these agencies will only target audiences like young women and college going students and maybe even young housewives.

2. Digital agencies will reach out to only the best customers that best suit your business profile and who will respond in the best and most profitable way to your offers. They will find your target audience who will show a keen interest and inclination towards your business or service and who might actually want to give it a try. Digital agencies don’t waste your Facebook time and Facebook advertisement costs on people that are not interested in turning an inquiry into a sale.

3. Digital marketing agencies also help in drastically reducing your cost per acquisition. Not only do they help in reducing your cost of Facebook advertising or Facebook marketing but also help in getting a better return on your investment.

4. They help generate more qualified inquiries from interested clients or customers and help keep track of them to turn them into sales. These agencies help in generating more sales while sticking to the same budget.

These are a few reasons why you might want to approach a digital agency Singapore like Visibilti for your Facebook marketing .

5 Common Myths About Digital Marketing

Digital marketing is the online method of marketing. It uses electronic or digital media with the advantage of being able to monitor the outcome of marketing activities including sales conversions, what is being viewed and what is not being viewed, the type of content that woks or does not work. There are specialized digital marketing agencies including digital marketing agency in Singapore that help companies conduct online marketing activities.

While digital marketing is pretty much common and most of us may feel we know nearly everything about digital marketing, the truth is quite surprising for there are lots of myths about this form of marketing.

Here are five myths about digital marketing:

The first myth is that digital marketing is only for start-ups and small companies. In fact digital marketing is so effective that companies in all shapes and sizes from small to big do not want to miss the advantage of this platform. There are tools that even small business can use to leverage the advantage of the core activities of big companies. It is possible to engage with multiple customers without the mediation of a call center and sell globally across borders. In addition, you no longer need the services of bi companies to analyze analytical data of your targeted customers.

The companies that think digital marketing is just a peripheral activity are actually harboring the second big myth. The fact is that a company online presence and online activities can be a key differentiator between well performing and poor performing companies.

The third myth and the one that can be difficult to shake off is that digital marketing can be successful only with a very large traffic. While this may be true to an extent, it is not entirely true because a huge traffic of untargeted visitors mean nearly nothing for a company out there for a business.

However, the most glaring myth is that just creating a website for your business is enough. Nothing can be more naïve. There are millions of websites and hundreds of thousands are added every day. No one notices a static website. The clients and visitors want to see a dynamic and constantly changing website.

Yet another myth for many businesses is that their industry is too stale, boring and old fashioned to require digital marketing. That’s plain rubbish. Internet and www has everything that exists on the planet. There is no industry or niche that does not have a web presence without visitors to it.

Digital marketing has come to stay and prosper in every part of the world. It exists wherever there is civilization, society and business. It has especially strong presence in nations like Singapore and other developed nations. The individuals, organizations and businesses are increasingly seeking the services of digital marketers. If you are in Singapore, you cannot afford to miss the advantages offered in building you brand image with the help of a digital marketing agency in Singapore .